A responsible operator in the Union
Machinery on the EU market needs an economic operator established in the Union — an authorised representative or an importer. A sales channel alone does not fill that role.
Partnership · For manufacturers
Europe takes more than a distributor.
To sell machines in the EU, a manufacturer outside the Union needs a responsible operator inside it, documentation that holds up to review, parts within reach and someone who answers customers. Rojium is building that layer for robotics manufacturers.
- For
- Robotics manufacturers outside the EU
- Market
- European Union
- Operations
- Belgrade · RS
- Status
- Currently building
01 · The EU wall
What the EU asks of a machine made outside it.
Entering the Union is less about finding buyers and more about who carries responsibility once the machine is here.
Documentation in European form
Technical file, declaration of conformity and instructions, kept available to authorities for 10 years.
Third-party assessment for AI safety
From 20 Jan 2027, machinery with self-evolving safety functions requires notified-body assessment instead of self-declaration.
Liability that reaches the EU side
From 9 Dec 2026, product liability covers software and AI, and can be claimed from the importer or authorised representative.
Service within reach
European buyers ask one question before signing: who comes when the machine stops, and how fast the part arrives.
Distributors sell machines. These obligations still need an owner.
02 · The package
A European side for your machines.
Four layers, agreed per product line and territory, and set up together with the manufacturer.
Authorised representative and importer
An EU-established entity under a written mandate: contact point for market surveillance authorities, importer of record, customs and VAT handling.
Compliance
Technical file brought to European format, coordination with notified bodies under the Machinery Regulation and the AI Act, document retention for 10 years.
Service layer
Spare parts stocked inside the EU customs territory, RMA handling and field engineers based in Belgrade — close to Central and South-East Europe, at a cost that keeps service contracts viable for small fleets.
European presence
Localised website, source-backed showcase, editorial content and inbound requests in English and Serbian. Already running — this page is part of it.
03 · Structure
How a partnership is structured.
Terms are agreed privately. The shape stays the same.
Mandate
A written mandate that defines products, territory and responsibilities toward EU authorities.
Distribution under confirmed orders
Machines ship against confirmed customer orders. No speculative stock of complete units.
Local service contracts
Customers sign service with a European contact they can reach. Your brand stays on the machine.
04 · Process
From first call to first installation.
- 01
Introduction
Product lines, existing certifications, current EU channels and target markets.
- 02
Readiness review
Technical documentation, declarations, test reports and instructions checked against EU requirements. Gaps listed, not glossed over.
- 03
Terms
Scope of the mandate, territory, service obligations and spare-parts list.
- 04
Setup
EU roles, technical file, parts stock and engineer training put in place for the agreed products.
- 05
Launch
Products presented in the showcase and in localised materials. First buyer conversations.
- 06
Operation
Authority contact, incident handling, service and file updates for as long as the products are on the market.
05 · Regulatory map
The dates an EU plan should be built around.
Why the question of a responsible operator in the EU is urgent now, not after the first sale.
- Since 16 Jul 2021
- Market Surveillance Regulation (EU) 2019/1020Machinery and other regulated products need an economic operator established in the EU. Without one, products can be kept off the market.
- Since 13 Dec 2024
- General Product Safety Regulation (EU) 2023/988The same principle for consumer products — relevant for mowers, home and service robots sold to households.
- 9 Dec 2026
- Product Liability Directive (EU) 2024/2853Software, updates and AI count as products. When the manufacturer is outside the EU, the importer and authorised representative can be held liable, and claimants face a lighter burden of proof.
- 20 Jan 2027
- Machinery Regulation (EU) 2023/1230Replaces the Machinery Directive. Annex I machinery, including self-evolving AI safety functions, requires notified-body assessment. Documentation kept for 10 years.
- Aug 2027 (to be confirmed)
- AI Act (EU) 2024/1689AI systems acting as safety components of regulated machinery become high-risk systems, with their own conformity requirements.
A short orientation, not legal advice. Obligations depend on the product and its classification.
06 · Status
Where Rojium stands.
A representative that overstates its status is a liability for the brand it represents. So, precisely:
Today
- European web presence live in 3 languages — site, showcase and blog.
- Source-backed catalogue across robotics categories, with official specs and check dates.
- Regulatory mapping for machinery, product liability and AI rules.
- An operating team in Belgrade.
Next
- EU-established entity for the authorised-representative and importer roles.
- Product liability insurance.
- Spare-parts stock inside the EU customs territory.
- Field service engineering.
The next layer is set up together with the first manufacturer agreements, not ahead of them. Rojium does not hold authorised-representative mandates today.
07 · Questions
Questions manufacturers ask first.
Your machines, with a European side.
Tell us about your products and your EU plans. The first step is a conversation, not a contract.
Looking to buy a machine for your factory? For buyers →